The 3 Pillars of a Highly Engaged Membership

In our previous blog post, we delved into the crucial concept of engagement and its significance for fostering a thriving community. However, we left one important question unanswered: how can you elevate your members' engagement to new heights? Unlocking the key to increased engagement lies in understanding and implementing three fundamental principles: increasing awareness, driving participation, and delighting your members.

1. Increase Awareness

When it comes to internal marketing, the prevailing notion often revolves around the phrase "send more emails, hang more flyers, make more phone calls." Nevertheless, bombarding your members with an overload of information rarely achieves the desired results. Instead, the key lies in effective communication—sending the right message to the right person at the right time. This is precisely where GroupValet comes into play, offering unique and innovative solutions to boost awareness through two distinct avenues: growing groups and employing engagement marketing strategies.

Increasing Awareness By Growing Groups

Many group captains encounter a common obstacle—they reach a point where managing their existing group size becomes overwhelming, impeding their ability to accommodate new members. However, when these groups embrace the power of GroupValet, an astounding 90% experience growth within the very first month. It's not uncommon to witness growth rates ranging from 50% to 80%, with some groups even doubling in size.

As we delved deeper into the reasons behind this remarkable expansion, the feedback from group captains was unanimous: their workload drastically decreased, enabling them to welcome more individuals into their groups. By utilizing GroupValet, these groups not only expanded but also generated greater awareness among their members regarding the activities and events taking place each week.

Increasing Awareness Through Engagement Marketing

Curious about the concept of engagement marketing? Allow us to shed some light. Engagement marketing stands tall as the most impactful and hyperlocal form of marketing. In the realm of GroupValet, you gain the remarkable ability to disseminate your organization's essential events and messages directly to your members through the very channels they are already engaging with. How does it work, you might wonder? In GroupValet, your members create and join groups, receiving automated email notices regarding sign-ups for their desired activities. Within these emails, you, as the club, can include custom banner ads that specifically target your intended audience.

For instance, if a golf group receives their weekly email about signing up for their next golf game, you can effortlessly feature a banner ad promoting the upcoming Member Guest Tournament. This additional layer of awareness seamlessly integrates with the existing email notifications, ensuring that the right members receive the right messages at precisely the right time. Moreover, these targeted ads can be tailored for specific segments of your membership, such as "men receiving a golf email" or "women receiving a tennis email." Furthermore, your ads can be linked directly to the corresponding events, facilitating swift access to the event sign-up page within GroupValet itself. It's the epitome of delivering the right message to the right person at the right time—a masterstroke in boosting awareness.

Harness the power of engagement marketing

2. Drive Participation

Increasing awareness undoubtedly contributes to driving participation, but the key lies in aligning your activities with your members' diverse interests. While clubs often excel in organizing standard activities like golf, tennis, and book clubs, it's vital to acknowledge that your members possess a plethora of other passions and hobbies. It's practically impossible for you to anticipate and organize activities encompassing all their interests—there are simply too many to cover comprehensively. Instead, why not empower your members to take the reins? Enter GroupValet, which offers the option for members to create their own groups based on their unique interests. The results are remarkable: participation and engagement flourish throughout your club as members discover and engage in activities that truly resonate with them. Worried about the potential workload for your staff in managing the rooms and amenities associated with these diverse activities? Fear not, for GroupValet has you covered. By setting up the rooms and amenities to be booked through GroupValet, group captains can effortlessly take care of these logistics themselves. Your staff will still remain informed and involved, albeit without being mired in the day-to-day operational trenches.

3. Delight Your Members

Delighting your members represents the pinnacle of achievement, even though exerting complete control over this aspect might prove challenging. However, by ensuring effective communication and fostering active participation, you're already positioning yourself closer to member satisfaction and delight. What do members seek from their club? Personalized service. It all begins with the simple act of greeting your members by name, but it doesn't end there. Members yearn for a personalized experience that resonates with their specific interests and preferences.

They don't want to log into a website, an app or dig through a generic club calendar only to be confronted with a barrage of activities and events that hold no relevance for them. Instead, they seek a personalized view—a GroupValet Dashboard—that showcases precisely what they need to know. With the GroupValet Dashboard, members gain access to a comprehensive overview of their upcoming activities, neatly organized based on their group and club affiliations. Gone are the days of sifting through irrelevant information. Instead, members enjoy a streamlined, personalized experience that epitomizes the true meaning of member delight.

Built from the ground up to support the Three Pillars of Member Engagement, GroupValet empowers you to achieve unprecedented engagement levels throughout your club. To discover more about how GroupValet can transform your club's engagement, we invite you to visit our website at www.groupvalet.com.