We all focus on member retention - as we should. It's one of the key metrics we follow. We track member engagement, try to identify at-risk members and do what we can to retain them. Sound familia...
Jeff Tomberg
Posted on August 4th, 2018
On Friday morning, GroupValet announced the launch of their integration with Amazon’s Alexa voice services. This integration allows members of GroupValet Clubs and Associations to find out about u...
Jeff Tomberg
Posted on June 30th, 2017
Just about every organization with members has them. If you have activities going on, it’s the best way to let your members know about them, right? Yes… if it’s still 1995. The Monthly Activity C...
Jeff Tomberg
Posted on August 27th, 2016
In our last post, we discussed the definition of Engagement. One item we mentioned but didn’t answer was how to increase your members’ engagement.
The first step to increasing engagement is to und...
Jeff Tomberg
Posted on July 20th, 2016
“Engagement" is one of those industry buzzwords that everyone uses. We all assume there’s a shared understanding of “Engagement". After all, how many times have you been in a meeting where someon...
Jeff Tomberg
Posted on June 5th, 2016
Newsletters... Members generally don’t read them. The staff spends a lot of time putting them together. Why? Because when a member complains that they didn’t know about an event the staff membe...
Jeff Tomberg
Posted on September 2nd, 2015
It was a perfect storm of bad timing. The time was 7:10 pm - my workday lasted longer than I planned. I needed to grab some dinner, pick up my dry cleaning and get a couple of things at the groce...
Jeff Tomberg
Posted on September 1st, 2015
This is a guest post from Christopher Hagman, President of Atlantic Recreation - www.atlrec.net.
With quality amenities and talented staff, your club can take actions to realize solid program part...
Jeff Tomberg
Posted on September 17th, 2014
We all know that an important focus at a club is to increase member engagement. After all, as more members become engaged, satisfaction (and revenue) increase. So how do we better engage our memb...
Jeff Tomberg
Posted on July 17th, 2014
As the economy continues to recover, albeit slowly, clubs are using creative methods to attract new members. It’s a difficult task - there is a lot of competition so your club needs to find a way ...
Jeff Tomberg
Posted on July 2nd, 2014
