Engaging Engagement
The blog from GroupValet

Bolster Your Onboarding Process and Increase Retention Rates

We all focus on member retention - as we should. It's one of the key metrics we follow. We track member engagement, try to identify at-risk members and do what we can to retain them. Sound familia...

Your Club or Association is now a part of your member's Smart Home

On Friday morning, GroupValet announced the launch of their integration with Amazon’s Alexa voice services. This integration allows members of GroupValet Clubs and Associations to find out about u...

Are You Making This Mistake on Your Monthly Calendars?

Just about every organization with members has them. If you have activities going on, it’s the best way to let your members know about them, right? Yes… if it’s still 1995. The Monthly Activity C...

The 3 Pillars of a Highly Engaged Membership

In our last post, we discussed the definition of Engagement. One item we mentioned but didn’t answer was how to increase your members’ engagement. The first step to increasing engagement is to und...

The Simple Truth About Member Engagement

“Engagement" is one of those industry buzzwords that everyone uses. We all assume there’s a shared understanding of “Engagement". After all, how many times have you been in a meeting where someon...

Hyperlocal Marketing - now available for your club and community

Newsletters... Members generally don’t read them. The staff spends a lot of time putting them together. Why? Because when a member complains that they didn’t know about an event the staff membe...

A Customer Service Lesson I Learned from an Italian Restaurant

It was a perfect storm of bad timing. The time was 7:10 pm - my workday lasted longer than I planned. I needed to grab some dinner, pick up my dry cleaning and get a couple of things at the groce...

Ten Ways to Grow Leisure Programs

This is a guest post from Christopher Hagman, President of Atlantic Recreation - www.atlrec.net. With quality amenities and talented staff, your club can take actions to realize solid program part...

Finding "Hidden" Engagement at your Club

We all know that an important focus at a club is to increase member engagement. After all, as more members become engaged, satisfaction (and revenue) increase. So how do we better engage our memb...

The Importance of "Member-Initiated Engagement"

As the economy continues to recover, albeit slowly, clubs are using creative methods to attract new members. It’s a difficult task - there is a lot of competition so your club needs to find a way ...