Enhancing member engagement is a central goal for any club. A higher level of member engagement not only leads to increased satisfaction but also to increased revenue. So how can we foster better member engagement? To tackle this, let's first clarify what engagement truly entails. While having members frequent the club is a key aspect, true engagement encompasses more than mere physical presence. Take this example – would you consider a member spending their days in the lounge reading the newspaper to be truly engaged? It's not likely. There's a deeper dimension to engagement, one that can be difficult to define and even harder to measure. To achieve genuine engagement, there needs to be involvement, along with a strong emotional connection. And therein lies the challenge. It’s not enough to just get your members through your doors. They need to participate in club activities, and they need to love the activities that are made available to them and emotionally bond with other members as a result.